our story

OUR STORY

M2MMA is a pioneering combat sports organization revolutionizing the industry through cutting-edge AI integration. Our mission is clear: to confront the biggest challenges in sport, traumatic brain injury, athlete wellbeing, and fan engagement, with smart, scalable solutions.By blending elite-level competition with data-driven innovation, M2MMA is building a new model for combat sports, one that prioritizes safety, supports long-term athlete sustainability, and connects fans like never before.Backed by a global team of industry veterans, AI experts, and sports leaders, M2MMA isn’t just promoting fights, we’re redefining the future of sport.

 Athlete Wellbeing

Athlete Wellbeing

Too many fighters are treated as disposable. At M2MMA, we see athletes as partners, not products. We’re building a system that supports the whole athlete: physically, mentally, and financially. From career development to health tracking to post-fight recovery and long-term planning, we’re creating a new infrastructure that empowers athletes during and after their time in the cage

                    Traumatic Brain Injury

Traumatic Brain Injury

Combat sports have long accepted brain trauma as an unavoidable risk, but the cost is too high. At M2MMA, we’re committed to leading a global shift in how brain injuries are addressed in sport.Our mission is built around three core objectives: to prevent, mitigate, and treat traumatic brain injury. We do this through a continuous cycle of data collection, technology development, and the implementation of improved protocols, creating a smarter, more responsive safety system for fighters.By identifying risk patterns early, reducing the severity of impacts, and supporting recovery with precision tools and long-term tracking, we are redefining athlete protection. What begins in the cage has wider implications: our work is designed to influence best practices across all sports, helping reshape global standards for brain health and athlete care

Fan Engagement

Fan Engagement

Modern fans crave more than just highlight reels, they want context, transparency, and connection. M2MMA delivers a smarter spectator experience by integrating real-time data, enhanced storytelling, and immersive viewing. We’re closing the gap between fan and fighter, making every moment more engaging, more interactive, and more meaningful.

MEET THE TEAM
JEFF ROBINSON - Chairman and CEO

JEFF ROBINSON - Chairman and CEO

With more than three decades of experience as an investor and observer of the stock markets, Jeff brings a wealth of knowledge to the financial arena. He pursued his education at the Toronto French School and York University, focusing on Economics. With expertise extending beyond investing, Jeff has lectured and mentored at prestigious institutions such as Venture Lab at Stanford University, IESE Business School, ESADE Business & Law School, and Barcelona College of Chiropractic’s (UPF). His involvement spans successful ventures across diverse sectors including Biotechnology, High-Technology, and Artificial Intelligence, reflecting his versatile and accomplished career.

Jeff Robinson

CHRIS CANNON - General Manager

Chris, another former professional athlete whose illustrious career spans 30 countries across five continents. He has showcased his exceptional talent in some of the world’s most prestigious professional golf tours. With an extensive background in global sports entertainment, Chris brings a rich reservoir of knowledge and experience in athlete management, media relations, and promotion. His expertise not only highlights his sports prowess but also underscores his acumen in the multifaceted world of international sports business.

CHRIS CANNON - General Manager

Chris Cannon

Willem Jonker - M2MMA Chief Financial Officer

Willem Jonker - M2MMA Chief Financial Officer

Willem brings extensive experience as a chartered accountant and finance executive. His background includes a senior partnership at Allan Gray, South Africa's largest independent investment manager, where he was integral to strategic financial operations. Willem also has a strong entrepreneurial history, having founded multiple asset management and project finance companies across Africa. His diverse financial expertise will be crucial in overseeing M2MMA's financial strategy and operations.

CHRIS McCORMACK - Advisory Board Member

Chris McCormack is a celebrated triathlete with over 200 international race victories and a 76% podium finish rate since 1993. He has dominated as the #1 ITU Triathlete globally for 243 weeks, secured 16 Ironman victories, and won the Ironman World Championships twice. A former competitive surfer and runner, McCormack transitioned to triathlons, quickly rising to prominence with a fourth-place finish at the 1993 Junior World Championships. Beyond his athletic achievements, he founded MANA Sports and Entertainment and Super League Triathlon, and developed the Thanyapura Sports Resort in Phuket. His entrepreneurial ventures also include serving as a chief consultant for the Royal Family of Bahrain, contributing to the creation of Bahrain Victorious teams. As a best-selling author and Executive Chairman at MANA, McCormack's leadership extends to his role on the M2MMA Advisory Board, where he aims to bring his extensive experience to the world of professional mixed martial arts.

CHRIS McCORMACK - Advisory Board Member
JOHN STEFFENSEN - Advisory Board Member

JOHN STEFFENSEN - Advisory Board Member

John William Steffensen is a former Australian track and field athlete specializing in the 200 and 400 meters, with personal bests of 20.79 and 44.73 seconds, respectively. He won a silver medal in the 4x400 meter relay at the 2004 Olympics and a gold medal in the 400 meters at the 2006 Commonwealth Games. Steffensen also has a background in amateur boxing with over 30 fights. After retiring from athletics, he transitioned to television, becoming a sports analyst and co-host. He also served on the Board of Athletics Australia, developing the Nitro Athletics series. In 2017, he ventured into motor racing, competing in the Porsche GT3 Cup Challenge and the Porsche Carrera Cup Australia. Steffensen is a commercial consultant for various sports organizations and recently joined the M2MMA Advisory Board, where he aims to leverage his experience to enhance MMA.

ADRIAN J. MAIZEY - Advisory Board Member

Adrian Maizey has extensive leadership and expertise in financial and data analytics roles across prominent firms like ESL Investments, Leonard Green & Partners, and RedBird Capital Partners. Adrian currently serves as CEO of Rand Capital Coffee, the exclusive licensee for Starbucks in Southern Africa, overseeing 70 cafes. His career highlights include managing multibillion-dollar funds and leading operational and compliance functions at top-tier financial institutions. Adrian, a Harvard Business School MBA graduate, brings a wealth of experience in investment management and data analytics, complemented by his remarkable athletic achievements, including 22 Ironman triathlons and multiple ultra-marathons. His addition to the M2MMA Board underscores the organization's commitment to innovation and athlete welfare in mixed martial arts.

ADRIAN J. MAIZEY - Advisory Board Member
TIAGO HENRIQUES

TIAGO HENRIQUES

Tiago Henriques is an AI Technology Executive with over 18 years of experience in Cloud Computing, specializing in Distributed Systems, Big Data, and Artificial Intelligence.As EMEA Head of AI/ML for Google Cloud, he leads a team of technical specialists empowering organizations to adopt transformative AI solutions, working closely with enterprises and product teams to drive innovation.Throughout his extensive career, he has held leadership roles at major technology companies including Microsoft and Amazon Web Services, having also served as a Founder and CTO, giving him firsthand experience in both enterprise and startup ecosystems.A recognized thought leader in Artificial Intelligence, Tiago regularly shares his expertise as a keynote speaker at international conferences and as an educator at leading academic institutions.With a deep interest in frontier technologies, Tiago explores and invests in innovations across 3D printing, digital fabrication, longevity science, health span optimization, and the emerging space economy, driven by his passion for their potential for long-term societal impact.Beyond technology, Tiago is an amateur athlete passionate about endurance sports, particularly trail running and triathlon, having completed several ultra trail running races’

Gary Zavaleta — Advisory Board Member

Gary Zavaleta brings more than 20 years at the forefront of data analytics, AI research, and blockchain systems design. A University of Michigan master’s graduate, he has transformed enterprise data environments for global leaders such as Emirates Airline, Teradata, and Santander Bank, consistently converting raw information into actionable intelligence that drives growth and efficiency.As Head of Analytics & Data Science at Global Hotel Alliance in Dubai, Gary built a real-time, cloud-native data and AI platform that models customer behavior and forecasts operations for 850 hotels across 45 brands in 100 countries. An early Ethereum contributor, he wrote some of the first production smart contracts and continues to mentor Web3 start-ups on decentralized data innovation.On M2MMA’s Advisory Board, Gary provides strategic guidance on next-generation athlete data architecture, AI-driven performance analytics, and protocol-level blockchain integrations that enhance transparency, integrity, and athlete safety. His expertise accelerates our mission to establish global standards for data-powered athlete protection, fan engagement, and competitive excellence.

Gary Zavaleta — Advisory Board Member
Partners/Investors
For more information on who we are, what we do and how to get involved.
chris@m2mma.com